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How AssetsEQ Works

Using an easy 3-step process, AssetsEQ evaluates your talent-based assets to maximise (system 1) engagement & emotional hooks, to drive a positive brand perception and experience.

For a free report on an asset you're considering or have already launched, click on the button below

STEP 1

Choose your
key visual

From in-store to online, packaging to billboards, and print ads to video, AssetsEQ can test any talent based assets for performance marketing execution.

Bricks and mortar

Online

Packaging

Print media

STEP 2

Submit
your request

Fill out a simple online form & attach the asset(s) you want to test. That’s it!

The entire process for you takes about 3-5 minutes.

Scoring tool

STEP 3

AssetsIQ
analysis

The AssetsEQ formula to drive effective key visuals consists of 3 key components:

Increase Scale

Attention

Engagement Trust

Scoring criteria based in behavioural science.

Science based

VAS Neuroscience

Heatmapping

Powered by VAS. Learn what viewers will focus on first.

Award winning

Global Body Language Expert

Thought leader for over 20 years in emotions and behaviour.

Results & Recommendations
in only 3* business
days

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Start building a stronger emotional connection with your audience today!

Get in touch to learn how AssetsEQ can help your brand stand out and succeed.

For a free report on an asset you're considering, click on the button below

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